Blog

April 16, 2019 |

The Story Behind Taney Creative’s Rebrand

by Tiffany Kelley, Founder & Creative Director

by Tiffany Kelley, Founder & Creative Director

Tiffany Kelley Design Co. is now Taney Creative! Our new business name, brand identity, and website has launched, and we couldn’t be more excited to begin this new chapter. But first, a bit of history about how we got here…

 

How our Design Business has Evolved Over the Last Decade

Back in 2009, I started Tiffany Kelley Design Co. as my freelance branding and web design business. At the time, I wasn’t quite sure where my path of self-employment would lead, but I knew I had found something special. Design was and still is one of my greatest passions, and every day I count my blessings that I’ve been able to make a career out of something I love so much.

In those first few years of running TKD by myself, I worked tirelessly to gain experience and build a client list. Luckily all the hard work paid off. The business grew to the point where employees and interns were added, and we started booking even bigger projects.

Things have continued to evolve since. Most notably, when my (soon-to-be) husband became my business partner. The addition of his award-winning design skills have helped propel the business forward in the most wonderful way.

 

Rebranding TKD to Taney Creative

During this period of growth and change, we began working behind-the-scenes on our rebrand. We’re not lying when we say it’s been literally years in the making! Renaming and restructuring a business is no easy task, and as any designer can tell you, designing for yourself is far more difficult than one expects.

After much thought and deliberation, we decided on the name Taney Creative. Our office overlooks Lake Taneycomo here in Branson, Missouri. The beautiful view inspires us daily, so only fitting that it inspired our new business name as well.

Once we had finalized our name change, we moved forward with an extensive rebranding process. We overhauled our visual identity, fine-tuned our messaging, streamlined our branding and website services, and more. We’re really happy with the end result and how it represents the current direction of Taney Creative.

The last decade has been an incredible journey for our business, and we can’t wait to see where the next 10 years take us. In closing, we want to express our deepest gratitude to our amazing clients. It’s because of their support that Taney Creative has become what it is today. We are so lucky to serve such a marvelous group of business owners. Thank you!

 

branding design logos taney creative

 

Taney Creative Website Design

Filed under:
Share post:
Blog Categories:
  • Business

    Branding & website advice, marketing tips, productivity tools...

  • Inspiration

    Swoon-worthy mood boards, color palettes, font pairings...

  • Taney

    Taney Creative updates, recent work, behind-the-scenes...

Join the List

Get on Taney's VIP list for priority access to FREE business resources & latest news!