Mittens & Max were looking to elevate their branding as they were in the process of upgrading their website shop and online presence. As a boutique business dealing in pet memorials and keepsakes, they wanted branding that would remain heartfelt and endearing to their customers. We delivered a classic type logo, melded with a unique heart ampersand. This was paired with a custom hand-drawn graphic that could both compliment the logo design, as well as stand on its own, all while keeping a consistent look throughout the branding. The graphic was designed to mainly be used on packaging materials and various collateral.