As owner of Pictours Paris, Lindsey Kent has built a successful business photographing families and couples among the city’s many world-famous settings. She came to Taney Creative with the goal of updating her brand and boosting her website’s SEO to increase inquiries from tourists as well as locals.
Our project began with the creation of a sophisticated logo design and visual identity infused with romantic Parisian charm and a soft color palette that wonderfully compliments the tones found in Lindsey’s work. Next, we designed and developed a custom WordPress website with a strong SEO foundation and unique details, such as an interactive map feature and original hand-drawn illustrations of Paris landmarks. Completing the project was the design of a full business stationery suite, gift certificate, social media templates, and custom HTML email signature.