The Essential Group is an executive coaching business based in Seattle. Their impressive client list includes top companies, such as Microsoft, Facebook, and Amazon. Owner Kore commissioned Taney Creative to craft a visual identity for her business that blended modern and primitive design styles. During our project we researched ancient symbols and created a logo that showcased a modern-day take on old world iconography. The brand’s sophisticated, minimalist design elements were extended to a custom brand pattern, business stationery suite, and The Essential Group’s new WordPress website, which features online learning course capabilities.